--- title: "Risk vs Reward: Why Cyber Security is a Business Investment" description: David Lawrence and ZB Serrato explore rising cyber security risks for SMEs, ransomware, phishing, insurance demands and key defences like MFA and MDR. image: https://grantmcgregor.co.uk/hubfs/Episode9-Risk-vs-Reward-Why-Cyber-Security-is-a-Business-Investment-IT-Bridge.jpg --- [![Grant McGregor](https://grantmcgregor.co.uk/hubfs/GRMC_blue_logo.svg "Grant McGregor")](https://www.grantmcgregor.co.uk/) - [Home](https://grantmcgregor.co.uk/) - About Us - [Our Story](https://grantmcgregor.co.uk/about-us/our-story) - [Meet the Team](https://grantmcgregor.co.uk/about-us/meet-the-team) - [Certifications](https://grantmcgregor.co.uk/about-us/certifications) - [Careers](https://grantmcgregor.co.uk/about-us/careers) - IT Support Services - [IT Support Services](https://grantmcgregor.co.uk/it-support-services) - [People Centric Support](https://grantmcgregor.co.uk/it-support-services/people-centric-support) - [Enhanced Security Service](https://grantmcgregor.co.uk/it-support-services/enhanced-security-service) - Professional IT Services - [Professional IT Services](https://grantmcgregor.co.uk/professional-it-services) - [Microsoft 365](https://grantmcgregor.co.uk/professional-it-services/microsoft-365-business-premium) - [Microsoft Copilot](https://grantmcgregor.co.uk/professional-it-services/microsoft-365-copilot) - [AI Adoption Services](https://grantmcgregor.co.uk/ai-adoption-services) - [Microsoft Azure](https://grantmcgregor.co.uk/professional-it-services/microsoft-azure) - [MDR](https://blog.grantmcgregor.co.uk/mdr-vs-soc-cyber-security-defence) - [Microsoft Teams Phone](https://grantmcgregor.co.uk/professional-it-services/microsoft-teams-phone) - [KnowBe4](https://grantmcgregor.co.uk/professional-it-services/knowbe4) - [DMARC](https://grantmcgregor.co.uk/professional-it-services/dmarc) - [Enclave Networks](https://grantmcgregor.co.uk/professional-it-services/enclave-networks) - [Cyber Security](https://grantmcgregor.co.uk/cyber-security) - Knowledge Hub - [Case Studies](https://grantmcgregor.co.uk/knowledge-hub/case-studies) - [Testimonials](https://grantmcgregor.co.uk/knowledge-hub/success-stories) - [Blog](https://grantmcgregor.co.uk/knowledge-hub/blog) - [Podcast](https://grantmcgregor.co.uk/knowledge-hub/podcast) - [Client Area](https://grantmcgregor.co.uk/client-area) - [Contact us](https://grantmcgregor.co.uk/contact-us) - [Home](https://grantmcgregor.co.uk/) - About Us - [Our Story](https://grantmcgregor.co.uk/about-us/our-story) - [Meet the Team](https://grantmcgregor.co.uk/about-us/meet-the-team) - [Certifications](https://grantmcgregor.co.uk/about-us/certifications) - [Careers](https://grantmcgregor.co.uk/about-us/careers) - IT Support Services - [IT Support Services](https://grantmcgregor.co.uk/it-support-services) - [People Centric Support](https://grantmcgregor.co.uk/it-support-services/people-centric-support) - [Enhanced Security Service](https://grantmcgregor.co.uk/it-support-services/enhanced-security-service) - Professional IT Services - [Professional IT Services](https://grantmcgregor.co.uk/professional-it-services) - [Microsoft 365](https://grantmcgregor.co.uk/professional-it-services/microsoft-365-business-premium) - [Microsoft Copilot](https://grantmcgregor.co.uk/professional-it-services/microsoft-365-copilot) - [AI Adoption Services](https://grantmcgregor.co.uk/ai-adoption-services) - [Microsoft Azure](https://grantmcgregor.co.uk/professional-it-services/microsoft-azure) - [MDR](https://blog.grantmcgregor.co.uk/mdr-vs-soc-cyber-security-defence) - [Microsoft Teams Phone](https://grantmcgregor.co.uk/professional-it-services/microsoft-teams-phone) - [KnowBe4](https://grantmcgregor.co.uk/professional-it-services/knowbe4) - [DMARC](https://grantmcgregor.co.uk/professional-it-services/dmarc) - [Enclave Networks](https://grantmcgregor.co.uk/professional-it-services/enclave-networks) - [Cyber Security](https://grantmcgregor.co.uk/cyber-security) - Knowledge Hub - [Case Studies](https://grantmcgregor.co.uk/knowledge-hub/case-studies) - [Testimonials](https://grantmcgregor.co.uk/knowledge-hub/success-stories) - [Blog](https://grantmcgregor.co.uk/knowledge-hub/blog) - [Podcast](https://grantmcgregor.co.uk/knowledge-hub/podcast) - [Client Area](https://grantmcgregor.co.uk/client-area) - [Contact us](https://grantmcgregor.co.uk/contact-us) [Contact Us](https://grantmcgregor.co.uk/contact-us) [Home](https://grantmcgregor.co.uk/) / [Podcast](https://grantmcgregor.co.uk/podcast) / Risk vs Reward: Why Cyber Security is a Business Investment   [Back to main](https://grantmcgregor.co.uk/knowledge-hub/podcast) OUR EXPERT PODCAST EPISODE #9 • David Lawrence & Zibeon Serrato # Risk vs Reward: Why Cyber Security is a Business Investment ## Episode Summary This month, we took The IT Bridge in a slightly different direction. Instead of recording in our Edinburgh office, we went online to speak with Zibeon "ZB" Serrato, who joined us from Texas. In this episode, we discuss the growing cyber security risks for small and mid-sized businesses, the rise of ransomware and phishing attacks, how cyber insurance requirements are changing and key security measures every organisation should prioritise, such as MFA, reliable backups and Managed Detection & Response (MDR). GUEST Zibeon "ZB" Serrato • Senior Director of Product (MSP), Bitdefender LENGTH 54 mins • Published: October 6, 2025 TAGS #ITStrategy #Cyber Security #Bitdefender ## Guest Bio Zibeon "ZB" Serrato is Senior Director of Product (MSP) at Bitdefender. With almost 20 years' experience in MSP and cyber security, he has helped service providers and SMEs strengthen their security, reduce risk and meet insurer and compliance requirements. ## More Episodes ## [![](https://grantmcgregor.co.uk/hubfs/Episode-13-Understanding-Microsoft-Intune-Conditional-Access.jpg) EPISODE #13 • Michael Khan & David Lawrence Understanding Microsoft Intune & Conditional Access](https://grantmcgregor.co.uk/podcast/understanding-microsoft-intune-conditional-access) ## [![](https://grantmcgregor.co.uk/hubfs/Episode12-25-Years-of-Grant-McGregor-1.png) EPISODE #12 • David Lawrence & Paul Sinclair 25 Years of Grant McGregor: People-First IT Journey](https://grantmcgregor.co.uk/podcast/25-years-of-grant-mcgregor-people-first-it-journey) ## [![IT Strategy Meetings: Planning Ahead](https://grantmcgregor.co.uk/hubfs/Episode11-IT-STRATEGY-MEETINGS-Planning-Ahead.png) EPISODE #11 • Cameron Rendall & Doug Davey IT Strategy Meetings: Planning Ahead](https://grantmcgregor.co.uk/podcast/it-strategy-meetings-planning-ahead) ![Divider Footer](https://grantmcgregor.co.uk/hubfs/footer.svg) ![GrantMcGeregor Logo White](https://grantmcgregor.co.uk/hubfs/McGregor%20Theme%20Assets/GRMC_white_logo-cropped.svg "GrantMcGeregor Logo White") Premium IT Services Tailored for Leading Brands [Follow us on LinkedIn](https://www.linkedin.com/company/grant-mcgregor-ltd/) [Follow us on Facebook](https://www.youtube.com/itgrantmcgregor) [Follow us on Facebook](https://www.facebook.com/grantmcgregorltd/) [Follow us on Twitter](https://x.com/GrantMcGregorIT) Quick Links - [Home](https://grantmcgregor.co.uk) - [About us](https://grantmcgregor.co.uk/about-us/our-story) - [Knowledge Hub](https://grantmcgregor.co.uk/knowledge-hub/blog) - [Contact us](https://grantmcgregor.co.uk/contact-us) Services - [People Centric Support](https://grantmcgregor.co.uk/it-support-services/people-centric-support) - [Enhanced Security Service](https://grantmcgregor.co.uk/it-support-services/enhanced-security-service) - [Professional IT Services](https://grantmcgregor.co.uk/professional-it-services) - [Cyber Security](https://grantmcgregor.co.uk/cyber-security) Edinburgh – Chesterfield ![Phone icon](https://grantmcgregor.co.uk/hubfs/raw_assets/public/GrandMcGregor_climb/images/tel.png "Phone icon") [0131 603 7910](tel:+441316037910) ![Email icon](https://grantmcgregor.co.uk/hubfs/raw_assets/public/GrandMcGregor_climb/images/mail.png "Email icon") [info@grantmcgregor.co.uk](mailto:info@grantmcgregor.co.uk) ![Location icon](https://grantmcgregor.co.uk/hubfs/raw_assets/public/GrandMcGregor_climb/images/loc.png "Location icon") **Main Office:** The Merchants' Hall, 22 Hanover St, Edinburgh EH2 2EP © 2026 Grant McGregor. All rights reserved. [Privacy and Cookie Policy](https://grantmcgregor.co.uk/hubfs/UsefulDownloads/Policies/GRMC-SEC-Privacy-and-Cookie-Policy.pdf) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Lawrence & Zibeon Serrato", "url" : "https://grantmcgregor.co.uk/podcast/author/david-lawrence-zibeon-serrato" }, "dateModified" : "2025-11-26T08:37:11.095Z", "datePublished" : "2025-11-25T13:49:09.000Z", "headline" : "Risk vs Reward: Why Cyber Security is a Business Investment", "image" : [ "https://grantmcgregor.co.uk/hubfs/Episode9-Risk-vs-Reward-Why-Cyber-Security-is-a-Business-Investment-IT-Bridge.jpg" ], "mainEntityOfPage" : { "@id" : "https://grantmcgregor.co.uk/podcast/why-cyber-security-is-a-business-investment", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://grantmcgregor.co.uk/hubfs/GRMC_blue_logo.svg" }, "name" : "Grant McGregor" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://grantmcgregor.co.uk/", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "Edinburgh", "postalCode" : "EH2 2EP", "streetAddress" : "22 Hanover Street" }, "geo" : { "@type" : "GeoCoordinates", "latitude" : 55.9526313, "longitude" : -3.1970679 }, "image" : "https://grantmcgregor.co.uk/hubfs/GRMC_blue_logo.svg", "name" : "Grant McGregor", "openingHoursSpecification" : { "@type" : "OpeningHoursSpecification", "closes" : "18:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "08:00" }, "sameAs" : [ "https://www.facebook.com/grantmcgregorltd/", "https://x.com/GrantMcGregorIT", "https://www.youtube.com/itgrantmcgregor", "https://www.linkedin.com/company/grant-mcgregor-ltd/" ], "telephone" : "+441316037910", "url" : "https://grantmcgregor.co.uk/" } ```